The-POV, or point of view, is a celebration of voices and visions by Usha Akella and David Kopacz. Motivated by curiosity—about people, their points of view, professions, passions, and work, they aim to showcase amazing people in various fields shaping the world through their dedication to humanity. They launched in early 2020.
The Brief
Branding: Design and develop a style guide for the-POV site including logo, fonts, and color
Website: Using the Wix platform, design a comprehensive and dynamic site to host text-based interviews for a variety of categories
My Role
Graphic Design
UX Design
Web Design
Duration
1 Month
Tools
Adobe Illustrator
Adobe Photoshop
Branding
Final Design
The Process
Initial logo and icon sketches using
Adobe Illustrator
Logo and Icon Sketches Cont.
Client wanted to expand on the concept sketches for a logo using 'P','O','V'
Font samples included
We settled on a design and started to play with weight and color along with typography.
Color Play
Started expanding on other style guide elements through color palettes
Getting There...
After a few rounds of client feedback, more sketching, and concept testing, we arrived at the top 3 designs
The Final
The final logo is a combination of Type and Iconography that can be used together or separately
Website
