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The-POV, or point of view, is a celebration of voices and visions by Usha Akella and David Kopacz. Motivated by curiosity—about people, their points of view, professions, passions, and work, they aim to showcase amazing people in various fields shaping the world through their dedication to humanity. They launched in early 2020.

The Brief

Branding: Design and develop a style guide for the-POV site including logo, fonts, and color 

Website: Using the Wix platform, design a comprehensive and dynamic site to host text-based interviews for a variety of categories

The Brief

My Role

Graphic Design

UX Design

Web Design


1 Month


Adobe Illustrator

Adobe Photoshop


Branding Process
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Final Design

The Process

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Initial logo and icon sketches using

Adobe Illustrator

Logo and Icon Sketches Cont.


Client wanted to expand on the concept sketches for a logo using 'P','O','V'

Font samples included

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We settled on a design and started to play with weight and color along with typography.

Color Play

Started expanding on other style guide elements through color palettes

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Getting There...

After a few rounds of client feedback, more sketching, and concept testing, we arrived at the top 3 designs​​

The Final

The final logo is a combination of Type and Iconography that can be used together or separately 

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